purata juliet ceo



 Meet the passionate people who are leading the way to a better tomorrow.

Justine Kidd

Agribusiness CEO

Justine led the BEL Group, a large-scale family owned dairy farming business located in the Central Hawkes Bay region, from 2009 until 2016.   During this time Justine navigated the business through the tragic loss of owner Peter Barry, the GFC and the current dairy down turn.  The business grew in scale during this time to milk 30% more cows and own 60% more land, it increased its profitability significantly and grew its equity by 40%.  Justine led the transition of this business from owner operator to a fully managed corporate structure while purposely growing the leadership team to succeed her, she successfully transitioned out of BEL Group handing over the reins during the winter of 2016.

Justine enjoys the challenge of organisational leadership and has undertaken several governance roles in both a voluntary and professional capacity across Equestrian Sport, her spare time passion, and Agriculture.  She Chaired the Dairy Womens Network from 2014 – 2016 establishing a strong strategic intent for their future and adding value to their board processes and frameworks.

Today Justine is interested in the challenge of the primary sector working together differently to access new channels to market and through closer engagement with customers realising the value behind the farm gate into real farm gate price returns. 

As CEO Agribusiness with Milk New Zealand Justine is leading the farm focussed team.  Currently the Dairy Farming business is a national business producing circa 10mkgMS across 13,000 cows in Canterbury and 13,000 cows through the central north island regions.

Justine, in partnership with Andrea Barry, owns a small dairy farm in the Central Hawkes Bay and enjoys the opportunity this provides to develop young people into their Dairy Farm careers.

Justine was named the NZ Dairy Women of the Year in 2013 and was recognised as the 2015 Hawkes Bay Primary Sector Industry Leader. 


Justine Kidd