purata culture

IT’S NOT THE STORY OF ONE PERSON OR ONE FARM. IT’S THE STORY OF EVERY FARM AND EVERY PERSON WORKING AS ONE.

THE PURATA PHILOSOPHY

At Purata, we believe all activities in the business fall into one of six strategic areas. These areas form the foundations for excellent business performance and guide decisions on where to focus resources.

Our management team’s technical expertise in each of the six focus areas gives Purata the ability to continuously apply leading edge management techniques that enhance productivity.

OUR SIX STRATEGIC PLATFORMS

  1. Cows
  2. Grass
  3. People
  4. Innovation
  5. Environment
  6. Land

 

PURATA’S CORE VALUES

  • Grassroots Leadership
    Empathetic, honest, down-to-earth, gutsy, compassionate                                     

  • Backing each other all the way
    Commitment, unconditional loyalty, share successes and failures, mutual trust

  • Committed to developing our people
    Enabling exceptional performance, providing challenge, recognizing potential, providing opportunities

  • Thought Leadership
    Exceptional outcomes through innovation, influencing the industry, achieving results that command respect 

philosophy diagram