Synlait Farms rebrands as Purata
“While we continue to have a strong customer-supplier relationship with Synlait Milk, we have operated as independent companies for some time so we’re excited to have a fresh look and name to reflect this evolution.”
“Pura is pure in Latin and ata means morning in Te Reo so Purata was inspired by the region we work in and how we work. Pure taps into the white snow on the Southern Alps and the clear waters we utilise and ata reflects the time of day our team is busiest. The new name Purata positions us as an organisation constantly moving forward - a company that is up early and busy blazing a trail while the rest of the world is still waking up,” says Juliet Maclean.
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Purata’s ‘2x2020 Strategy’, developed over the past year since the change in ownership to a partnership comprising Shanghai Penxing, Juliet Maclean and John Penno, sets ambitious new targets for the company.